A clear strategic vision of the client's business is a must. The client first must perceive and comprehend its present situation : its values and culture; its objectives; its direct and indirect competitors; elements affecting its business environment, including suppliers, government, legislation, factors influencing demand, and others. Based .on such understanding the client may then plan for its future.

Partners' methodology provides for the definition of this vision and shows how to transform it into the mission of the organization.